AFA continues to expand borders, both in the sports and commercial fields. During the month of November, a delegation led by Leandro Petersen AFA CMO and Pablo Díaz Executive Director of PLAYFE traveled to Qatar and the United Arab Emirates where they carried out commercial and sports missions.
Sports Objetive
In sports, in the Qatari country there were meetings with the directors of Development of Qatari Soccer and the Director of Qatari Soccer Referees, in addition to the Qatar Soccer Association, where he was received by the Secretary General, Mansoor Al-Ansari. In the United Arab Emirates, there was a meeting with the Director of National Teams or the Director of Investors of the UAE Pro-League.
Business Objective
In business, there were also meetings such as companies of the caliber of Qatar Airways, QNB, Abu Dhabi Sports Cuncil, Dubai Sports Council, Tik-Tok and Etihad.
In the words of Leandro Petersen, Commercial and Marketing Manager of AFA, highlighted the entire trip made:
"Within AFA's expansion plan in the world, Qatar and the United Arab Emirates are two countries with strategic importance for the insertion of our brand throughout the Arab region."
The Commercial mission, was a success and we had the opportunity to meet the executives of the most important companies in these countries, present the AFA plans for the coming years and generate a link with these companies to develop new businesses. In addition, we are working with both Federations to carry out cooperation agreements that will also bring new income. We will continue in this line of work during the next year, opening new markets and always aiming to reinforce the presence of Argentine Football in the world.
These opportunities generate new business for us that will strengthen the Commercial income of our Association. To continue expanding the presence of our brand in the world, it is necessary to look for this type of important alliance in each region "

