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Advisory

Sports Entities & Global Growth

We empower sports organizations, federations, and clubs to scale, innovate, and expand across borders.

Representation

Global SportsTech Brands

We serve as the commercial engine and strategic bridge for tech platforms entering high-growth international sports markets.

Representation

iGaming & Prediction Markets

We help operators, platforms, and technology pioneers navigate market dynamics.

Rights Advisory

Data & Streaming

We provide specialized advisory on the valuation, acquisition, and monetization of real-time data and streaming rights.

Our story

Connecting sports, technology, rights and gaming on a global scale.

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Our purpose

Driving the evolution of sport by connecting organizations and brands through technology that transforms assets into growth opportunities.

Our vision

Building the world's most efficient sports ecosystem, where every organization maximizes its assets and every company finds its place in the world of sport.

We have built partnerships across the region for more than 20 years, and that puts us ahead.

Fernando Martínez
Director

Our services

We deliver the best development solutions.

We work across different areas of the sports and technology industry.

Sports Entities

We empower sports organizations, federations, and clubs to scale, innovate, and expand across borders. Whether driving international expansion or launching capital projects, we act as a trusted catalyst for long-term growth.

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Sportstech

We represent world-class technology brands specializing in applied sportstech, helping them navigate complex local dynamics and secure strategic market share. We are the commercial engine and strategic bridge for tech platforms in high-growth international sports markets.

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iGaming & Prediction Market

We represent market leaders in the iGaming and Prediction Market spaces. We help operators, platforms, and technology pioneers navigate market dynamics, forge high-value ecosystem partnerships, and establish a dominant operational footprint.

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Data & Streaming Rights

Data and live content are the bedrock of the modern sports economy. We provide specialized advisory on the valuation, acquisition, and monetization of real-time data and streaming rights.

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Betting

We provide specialized advisory on valuation, acquisition, and retention for major industry players across the region.

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Leagues, federations and companies that trusted us

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OUR EXPERIENCE

Playfe Deals & Partnerships

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Revolutionizing Global Football with the 9.15 Vanishing Spray

Changing a rule in the world's most traditional sport seems impossible, until you have the right strategy, the right team, and the sheer will to make it happen...
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Argentina–China Bilateral Sports Cooperation Agreement

In 2016, former President of Argentina Mauricio Macri, alongside then-Secretary of Sports Carlos Mac Allister, formalized a historic bilateral agreement with the President of the People's Republic of China, Xi Jinping...
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Pioneering Sports Technology in the Americas

How PlayFE partnered with UK giant Prozone to revolutionize performance analysis and introduce optical tracking across North and South America...
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Scaling Sports AI Across Latin America

Strategic market entry and a landmark deal for Pixellot... As a global pioneer in AI-driven sports video and data technology, Pixellot needed a trusted partner with deep regional expertise to break into and scale across the dynamic Latin American market...
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Genius Sports Appoints Fernando Martinez as Senior VP to Spearhead Latin American Expansion...

Genius Sports brought on Fernando Martinez as a Senior VP and Consultant to lead, coordinate, and scale the company's entire operations across Latin America...
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Alonso Jibaja is Digitain's new Sales Director for Latin America

Digitain strengthens its Latin America leadership team with the senior appointment of Alonso Jibaja...

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CONTACT

Let's get to productive work.

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Location

Buenos Aires, Argentina
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